Whitepapers
Questionnaire Design and Surveys Sampling
What is the purpose of the survey? What kinds of questions the survey would be developed to answer? What sorts of actions is a company considering based on the results of the survey? Find the answers to these and many other questions here.
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Unlocking The Value of Your Customer Satisfaction Surveys
You've run a number of customer satisfaction surveys. You have the results but want more. Key Survey together with Customer Centricity helps you to unlock the true power of your customer satisfaction surveys in this white paper.
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Developing Successful Customer Satisfaction Survey
In today's competitive business environment, quality service is often the difference
between keeping customers and losing them. Good marketing brings new customers in,
but great service is what keeps them. But to provide good service, you need a way to
know how well you're doing - to find out what your customers think is important, what
they want, and where you need to improve. And the best way to get this information is
with a survey.
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Click to download PDF version (340 kb).
Articles
Developing Questionnaires: Practical Issues
We are exposed to questionnaires so often in our lives, we tend to take them for granted. In fact, most people think that designing questionnaires is something that they could do rather well. But is this true?
A Simple Taxonomy of Question Types for Research
Very often one hears "oh, let's do a questionnaire" as an answer to a problem that may (or may not!) have been well specified to start with. Soon after, one sees ideas for questions flying around the table. In fact, one finds there are three basic types of questions.
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Glossary
find out the definition of popular survey terms >>
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