Tim Macer Finds Key Survey Flexible, Sophisticated and Competitively Priced

WorldAPP Inc. earns high marks from independent software reviewer Tim Macer

Braintree, MA - June 17, 2009 - In his latest Research Magazine article "Key Survey reviewed" (Issue 515, April 2009), Tim Macer found Key Survey flexible, sophisticated and competitively priced for the high-end of the market's middle-ground. Most notably in his comprehensive application review, Mr. Macer rated Key Survey's value for money 5/5 as benchmarked against other leading online survey software and data collection solutions. "For a relatively low fixed cost, based on the number of users, you get a hosted solution with no restrictions on the number of interviews you do each year - something that is almost unheard of in the software-as-a-service market," he explains.

Also praised was Key Survey's convenient browser-based design, which works independently from the user's chosen operating system, its simple Graphic User Interface, robust scripting language and built-in error checking capabilities. Mr. Macer further noted the value in Key Survey's versatile and ever-expanding plug-in library, giving customers the ability to extend its core functionality and enhance the end-user's experience.

"Everyone at Key Survey is honored and delighted to receive high ratings from Tim Macer and the professional endorsement it provides," explains Cal Brown, WorldAPP CEO. "WorldAPP will continue to listen to and address its customers' needs, designing and integrating enhancements that impress and inspire its users."

Regarding areas for improvement, Mr. Macer pointed to Key Survey's need for panel management, the user's inability to create their own plug-ins, somewhat restrictive analysis capabilities and lack of Triple-S export, the later of which WorldAPP has already begun work on for a future upgrade.

To read the full review, visit www.meaning.uk.com/software-reviews/2009-reviews/key-survey/. To schedule a demo, speak with a customer service representative or learn more about Key Survey, visit www.keysurvey.com.

About Key Survey by WorldAPP
WorldAPP is the industry leader in Web-based data collection technologies, and provides Web-based applications for collecting, managing, and leveraging data throughout the enterprise. WorldAPP's online enterprise data management solution, Key Survey, enables customer service, marketing, and HR departments to gather feedback on customer satisfaction, product feedback, and employee feedback. Key Survey's core technology is an information collection utility designed to help companies gather data from any point, through any medium, and disseminate this information across the enterprise. For more information, please visit www.keysurvey.com.

About Tim Macer
Tim Macer is founder and managing director of Meaning ltd, a specialized consulting firm focused on advisory and facilitation services for technology application in the workplace. He is a regular contributor to research magazine and Quirk's Marketing Research Review. See http://www.meaning.uk.com for more information.

About Research magazine
Research magazine is the premier market research news magazine in the UK and published monthly by MRS. See www.research-live.com for more information