Significances

This feature allows you to create a table or graph to show results of significance testing in online report.

To add 'Significances' to your report select the Significances option from the Insert dropdown menu on the Report Items page and then:

1. Use the 'Name table/chart' text box to enter the name of a table or chart.
2. Provide the 'Description' of a table or chart.
3. In the 'Available Responses' text box select the responses the significances calculation will be based on.
4. Use the 'Select "brand of interest"' drop-down box to choose one of items significances will be calculated for. This list corresponds to the items selected for the row responses.
5. Select groups of respondents that will be used as a control group and as a test group for calculating table data. Click the Apply button to create data set based on the selected respondent groups. Click the delete button next to the set you need to delete.
   Click the Edit Groups button to create new or edit existing group.
6. Input logical expression to create a sample for table or chart, then click Apply. (For example: Q1.A2 AND (Q3.A5 OR Q4.A1)).
7. Select one of the following options to calculate significances: 'Number', 'Percent', 'Response rate', 'Difference', 'Lift', 'Zscore', 'Probability', 'Significance'.
8. Select the 'Table' option to display calculated data as a table.
   Select the 'Chart' option to display data as a graph.

Calculation Formulas

Click Save to save all the settings.

Click Preview to see how your report looks like.

Click Back to return to the Report Items page.