This feature allows you to create a table or graph to show results of share calculation in online report and PDF.
Select the Share calculation option from the Insert dropdown menu on the Report Items page and then:
- Name the Share Calculation item.
- Use the Description text box to enter the description of a table or chart.
- Select the responses share calculation will be based on.
- Use the 'Select "brand of interest"' drop-down box to choose one of the items data will be calculated for. This list corresponds to the items selected for the table row responses.
- Select groups of respondents that will be used as a control group and as a test group for calculating table data. Click the Apply button to create data set based on the selected respondent groups. Click the delete button next to the set you need to delete.
Click the Edit Groups button to create new or edit existing group. - Input logical expression to create a sample for table or chart, then click Apply. (For example: Q1.A2 AND (Q3.A5 OR Q4.A1)). If leave blank, all response data will be used for calculation.
- Select the 'Average', 'Lift' or 'Share' to define values the calculation will be based on.
- Select the 'Table' to display information as a table.
Select the 'Chart' to display information as a graph.
Values calculated for control and test groups:
| Name | Formula | Description |
| Average | Responses are summed up according to the corresponding group and answer line and the amount is divided by the number of respondents. | |
| Share | Average/Total Average*100 | Average is divided by Total Average and the amount is multiplied by 100. |
| Lift | (Share% of Test1 - Share% of Control1)/Share% of Control1 | Share of group Control1 is subtracted from share of group Test1 and the amount is divided by share of group Contol1 |
Share calculation table and chart in online report:
Click Save to save all the settings.
Click Preview to see how your report looks like.
Click Back to return to the Report Items page.